Jeep batteries are subjected to enough abuse from just normal daily use as well as extreme temperatures. Along with this daily abuse add in the factors of Jeep off road lights and an electric winch, and the demand on a Jeep battery is even greater than it is ever designed to handle. Regular Jeep batteries are also not designed for the constant jarring seen from off road and extreme use. This constant jarring cause the lead plates, in a regular Jeep battery, to shed which shortens the life of the battery in the Jeep.
Optima Jeep batteries are like no other off road Jeep battery on the market. Optima Jeep batteries utilize Spiralcell design which provides more plate surface, closer plate spacing, ability to use high purity lead. This results in a Jeep battery with a low internal resistance, giving more power in a smaller box, the ability to recharge much faster, higher, cleaner voltage characteristics during discharge. By using immobilized plates it improves the vibration resistance, no shedding of active paste material, no gradual loss of power and capacity as the battery ages. This gives you a battery that lasts longer and performs better throughout its life.